MK Sports-SEGA SAMMY acquires Dutch game developer for 130 million euros

Fast-growing Dutch game developer Stakelogic BV has announced a definitive agreement with Japanese entertainment group SEGA SAMMY HOLDINGS INC. to acquire the company through its wholly owned subsidiary SEGA SAMMY CREATION INC. The transaction has an upfront enterprise value of €130 million and includes earn-out payments upon achievement of certain performance targets.

Here are the key points of the agreement.

✅ SEGA SAMMY acquires Stakelogic for 130 million euros in advance
✅ Profit payments depend on Stakelogic meeting performance targets.
✅ Combine Stakelogic’s product portfolio with SEGA SAMMY’s distribution platform.
✅ Stephan van den Oetelaar will lead the company after the acquisition.
✅ The growth of the regulated iGaming market will enhance the prospects of both companies.
✅ SEGA SAMMY will establish a strong presence in North America
✅ Stakelogic’s rapid content development gives SEGA SAMMY a competitive advantage
✅ The acquisition will include integrated resorts and gaming machines.
The acquisition will combine Stakelogic’s broad portfolio of popular online slot games, live casino studio capabilities and innovative hybrid game products with SEGA SAMMY’s global distribution platform. This strategic move aims to leverage the strengths of both companies to accelerate growth and innovation in the iGaming sector.

Acquisitions will drive iGaming expansion

Stakelogic CEO Stephan van den Oetelaar will continue to lead the company following the acquisition. He expressed his enthusiasm for the partnership, saying: “Sega Sammy and Stakelogic share the same passion for online entertainment, innovation and technology. Partnering with Sega Sammy, Stakelogic will be able to grow its international business faster. The regulated iGaming market is set to double in size over the next few years. As part of Sega Sammy, we will have the execution capabilities to become one of the leading companies in the iGaming B2B industry.”

Koichi Fukazawa, Senior Executive Vice President and Group CFO of SEGA SAMMY, echoed this sentiment and stressed the strategic importance of the acquisition. “The SEGA SAMMY Group aims to become a creative B2B solutions provider based on innovative technologies, especially in the North American online gaming market. I am pleased to announce our alliance with Stakelogic, an innovative and leading content provider for the Dutch gaming market, as a key part of executing this strategy. We believe that Stakelogic’s ability to quickly develop and deliver unique, high-quality gaming content will make a significant contribution to the implementation of our strategy and create excellent synergies by combining the strengths of our Group”

Market Impact and Future Outlook

The acquisition is expected to have a significant impact on the iGaming market, especially in North America, where Sega SAMMY aims to establish a strong presence. The U.S. online gaming market (including sports betting and iGaming) is valued at approximately $12 billion in 2022 and is expected to grow to $27.1 billion by 2027. This growth is driven by the legalization of online gaming platforms and increasing consumer adoption.

Stakelogic’s innovative approach and rapid content development capabilities are expected to enhance Sega SAMMY’s competitive advantage in this emerging market. The acquisition is in line with Sega SAMMY’s mid-term plan to expand its gaming business, which includes the development and operation of integrated resorts and gaming consoles.

The transaction is subject to regulatory approvals in relevant jurisdictions and other customary conditions. The transaction is expected to close in the second quarter of 2025.

In summary, SEGA SAMMY’s acquisition of StakeLogic is a strategic move to capitalize on the growing iGaming market. By combining the strengths of both parties, the two companies are expected to drive innovation and growth to become leaders in the global online gaming industry.-MK Sports